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Live shopping: The next big trend in e-commerce

Joakim Skansen Flatmoen


This innovative approach to online shopping has quickly become a favorite among businesses and consumers. Let's delve into what Live Shopping is, why it's a game-changer, and how it can be leveraged to enhance customer engagement and conversion.

Live Shopping: a new dimension of online shopping

Live Shopping takes online shopping to the next level by combining live video streaming with an interactive shopping experience. This concept offers more than just a static webpage – it provides a dynamic environment where customers can see products in action, ask questions in real-time, and even make purchases while watching.

Benefits of live shopping

The Road Ahead for Online Shopping

Live Shopping represents not only a trend but also an indicator of how online shopping is evolving. With technological advancements enabling seamless interaction and increased use of video content, Live Shopping will continue to dominate as a preferred shopping method.

ROI and Future Potential

Live Shopping has proven to generate impressive results. Average viewing time, chat engagement, and conversion rates demonstrate that customers are engaged and willing to shop through this channel.

With the expectation that Live Shopping could account for up to 20% of global online shopping by 2026, it's clear that this form of commerce has a bright future.

Closing Thoughts: The Transformation Is Here

Live Shopping provides an exciting and dynamic experience for both businesses and consumers. This interactive approach to online shopping offers instant engagement, authenticity, and customer involvement.

With continuously rising figures and impressive outcomes, there's no doubt that Live Shopping is a force that will shape the future of online commerce.