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The ultimate guide to website redesign in 2024

Redesigning website
Redesigning website
Joakim Skansen Flatmoen


Before jumping in:

1. Define goals and map current position:

2. Write for the target audience:

3. Use relevant terminology:

Through the redesign process:

1. Prioritize user experience:

2. Protect your SEO efforts:

3. Learn from the competition:

4. Use modern CMS technologies:

After the launch:

1. Implement a solid SEO strategy:

2. Facilitate future redesigns:

3. Continuously improve the user experience:

Useful tools:

Frequently Asked Questions about Website Redesign

  • Why is website redesign important?

    • Improve user experience and make it easy for visitors to find the information they need.
    • Increase conversion rates and lead to more sales or leads.
    • Strengthen brand identity and create a professional impression.
    • Give you an advantage in search engines (SEO) and attract more relevant traffic.
  • How often should one redesign their website?

    There is no set rule, but it's wise to consider a redesign every 2-3 years. This ensures that your website keeps pace with technological trends, user needs, and your goals.

  • How can one measure the success of a website redesign?

    You can measure success by analyzing key metrics such as:

    • Traffic
    • Conversion rate
    • User engagement
    • Bounce rate
    • Search engine ranking

  • What goals should one have for a website redesign?

    Your goals will depend on your business and your needs. Common goals include:

    • Increasing traffic
    • Boosting conversion rates
    • Enhancing user engagement
    • Strengthening brand identity
    • Improving SEO
  • Who is the target audience for your website?

    It is important to understand the target audience's needs and desires in order to create a website that they will use and engage with.

  • How can one find relevant terminology?

    Conduct a keyword research to find out which words and phrases your target audience uses when searching for information about website redesign.

  • How can one prioritize user experience?

    Focus on creating a website that is:

    • Intuitive and easy to navigate
    • Fast and mobile-friendly
    • Accessible to all users
  • How can one protect their SEO efforts during a redesign?

    • Preserve important pages and use 301 redirects to redirect traffic from old to new URLs.
    • Optimize internal and external linking.
    • Use an SEO-friendly CMS (Content Management System).
  • How can one learn from competitors?

    Analyze competitors' websites to see what they do well and poorly. Find inspiration for design, functionality, and content.

  • Which modern CMS technologies can one use?

    Modern CMS platforms offer flexibility and ease of use. Consider using headless CMS to separate presentation layer from content storage. Use APIs to deliver content to different media channels.

  • How can one implement a solid SEO strategy?

    • Optimize content, images, and metadata.
    • Produce content focusing on relevant keywords.
    • Keep track of trends and algorithm changes in search engines.
  • How can one prepare for future redesigns?

    Build a scalable design that can easily adapt to new devices and trends. Use modules and components to simplify updating layout and content. Choose technologies that are flexible and support future needs.

  • How can one continuously improve user experience?

    • Analyze user behavior with tools like Google Analytics.
    • Conduct A/B tests to determine which design and content elements work best.
    • Customize your website for different target audiences and devices.